Steps to have a successful Instagram Page:
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- Define your practice’s policy and organize a plan for posting. This can be done by creating an editorial content calendar. Scheduling when you want to post and what you want to post for the following week will keep you on track.
- Post photos of your practice, doctors, and staff.
- Post photos of happy patients or brief recorded testimonials.
- Post photos of events you participate in and anything with your logo.
- Use hashtags that relate to your practice and the photo. This will enable you to reach patients searching for similar content.