How to build your personal brand on LinkedIn:

  1. Communicate the expertise of your practice by sharing informational content
  2. Choose keywords that you know your target audience is searching for
  3. Use custom banners and logos that are recognizable
  4. Post about new position openings at your practice
  5. Share other industry informational posts
  6. Link back to your webpage
  7. Post videos of testimonials/informational content
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